Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. In a previous article, I addressed how you can use social media to communicate during a time of […]
Why are some brands still failing to recognise the power of social media? I’m sure most of you would have heard about PureGym’s Luton and Dunstable site publishing an unforgiveable racist Facebook post during Black History Month. While I won’t dwell on the offensive details, it raises an important point: there are still brands out there that […]
Jumpstart Your Social Media Marketing for 2021 So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the […]
How Entrepreneurs Can Harness The Power of Social Media for Good Technology doesn’t harm, but your uneducated relationship with tech does. Here is how entrepreneurs can use social media to their advantage. “Is there a problem and what is the problem?” a narrator asks his subjects, as they stare off into the distance against an […]
What happened when humans stopped managing social media content Algorithmic content moderation allowed dangerous and possibly illegal material to slip through the net | Image via iStock During the ongoing coronavirus pandemic, Facebook, Twitter and Google all used automation instead of people to scrub harmful content from their platforms Nobody appreciated the content moderators until […]
