How Companies Can Prepare for the Age of Sponsored Marketplaces
How Companies Can Prepare for the Age of Sponsored MarketplacesSponsored marketplaces are well positioned to influence the next wave of e-commerce.GETTY When you shop online, you probably start with a Google search. But for most products, Google redirects you to an e-commerce site like Amazon. Despite initiating the transaction, Google receives $0 in referral commission. Until […]