Digital Marketing Basics Set your Money on Fire
Digital Marketing Basics Set your Money on Fire
This marketing expert and agency CEO has seen companies waste huge amounts of money on terribly ineffective marketing. He’s out to prevent you from doing the same.
Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO for incomprehensible negligence.
How could any responsible C-Suite member not understand something so basic, so fundamental? This could have devastating repercussions at every level of the company.
Not understanding the potential of digital advertising and how to deploy it effectively within and for a company can cause significant opportunity costs.
You’re getting killed in two ways: your company is losing out on tons of potential customers, and you’re likely spending money on marketing that’s a waste.
Even after 20 years in digital marketing, YPO member Thomas Donohoe is still stunned how often he, too, has to pick his jaw off the floor.
“You’d be amazed at how many CMOs don’t know the difference between SEO and SEM,” he laments, making the CFO comparison. Donohoe is the Founder and CEO of The Level Agency, an award-winning digital advertising agency based in Pittsburgh. The Level Agency has been named to the Inc. 500 List.
It was a Top 10 Digital Marketing Agency in the Region, and the Pittsburgh Times recognized The Level Agency as the #1 Fastest Growing Company in the Region on its “Pittsburgh 100” List.
Donohoe was named an Ernst & Young Entrepreneur of the Year and earned a Pittsburgh Business Times’ Diamond Award for Outstanding CEOs.
In addition to YPO, Donohoe is a founding member of EO Charleston and a member of the Young Entrepreneur Council.
He’s also a regular guest on TD Ameritrade’s “The Watch List” show and has been featured in national publications such as FORBES and Business Insider. Plus check out the podcast we recorded!
