Hotel Digital Marketing: 5 Things You Need to Know
Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance.
This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads rise in popularity. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.
1. Search: Google Image tests add more facts about images with the Knowledge Graph.
Google announced it has launched a new feature within Google Image search on mobile to show quick facts about each image in search results. Under the image preview window, Google has added knowledge panel details that you can open and expand to show more information about the image. In addition, Google said “to generate these links to relevant Knowledge Graph entities, we take what we understand about the image through deep learning, which evaluates an image’s visual and text signals, and combine it with Google’s understanding of the text on the image’s web page. This information helps us determine the most likely people, places or things relevant to a specific image. We match this with existing topics in the Knowledge Graph, and then surface them in Google Images when we’re confident we’ve found a match.”
What does this mean for hotel marketers? Images throughout a hotel’s website will be even more discoverable throughout image search and with greater context. To increase overall visibility in Google Image results, ensure all website images are optimized with appropriate alt image tags and descriptions where relevant.
2. CRM: Make hotel check-in social-distancing friendly.
The health and wellness of guests has become a top priority throughout the COVID-19 pandemic. Allow guests to easily follow social distancing guidelines and increase guest satisfaction by integrating fast and personalized online check-in / check-out into your guest communication.
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