How to Hire an Enterprise SEO Expert for Your Marketing Team

An in-house enterprise SEO expert is fast becoming an essential member of brand teams. Here’s what you need to know about hiring for this position.

Today, many enterprise companies are continuing to grow their internal marketing teams by investing in hiring specialized experts.

Digital marketers who specialize in search and have the unique skills to succeed as an enterprise SEO expert are increasingly in demand.

In fact, there was a 10% increase in search demand for keywords related to SEO jobs in November 2020, as compared to a year earlier, according to Conductor platform data (disclosure:  I work for the company).

In this post, you’ll learn why you should hire an in-house enterprise SEO, what type of specialist you may need, where to find the best candidates, what to look for as far as candidates go, and more.

Why Should You Hire an Enterprise SEO Expert?

Search specialists are trusted advisors responsible for driving growth for your brand and strengthening its position within core markets.

An SEO specialist is an evangelist for all things organic marketing. SEO, unlike many other marketing disciplines, is a team sport requiring close collaboration between all stakeholders.

There is also a need for exceptional communication and project management skills at the enterprise level.

An in-house enterprise SEO expert will manage cross-functional partnerships with other content, web, marketing, and UX/UI groups to ensure you’re visible when customers are searching.

Additionally, an in-house SEO specialist will round out your core marketing team, having oversight of your brand’s owned media.

What Type of SEO Specialist Do You Need to Hire?

Identifying the right SEO professional should be your top priority, with alignment from the greater team.

SEO pros with a deeper content background will be experts in keyword research, editing, and writing. SEO pros with stronger technical expertise will focus on on-page optimizations, off-page linking, page error troubleshooting, and web development.

In some cases, you may want to hire a hybrid content and technical SEO professional with strong project management experience.

Will this person be an individual contributor, or will they eventually manage a team of other content resources such as copywriters and editors?

Read more: www.searchenginejournal.com