How to Control Your Biggest Asset
How to Control Your Biggest Asset. In the age of AR, VR, and 3-D, we still have so much to learn, so businesses need to take ownership or fall behind.
Before everything went online, content was still a buzzword. Before WordPress made it easy to build a website, in the early Web days, content was still being created and pushed out.
Marketing has been around for as long as someone has tried to sell something, and people have always paid a lot of money to keep this system in play. When content went digital and online and when social media grew into the behemoth we see today, digital content went into every format, every “.xyz” file type available. Every marketing firm in America told clients, influencers, startups, and corporations to get on every platform and push their content in every direction.
This strategy matched the level of organization and universal structure these platforms held. Tech startups today are foreseeing this cycle in the future and attempting to jump ahead of the chaos.
Fad or Future?
With the rise of AR, VR and 3-D, we’ve noticed that plenty of businesses wrote off this technology as a fad, rather than leaning into the importance of the 3-D assets of their products. We’ve heard that before though–because adoption takes time, and technology needs to be scalable before there’s any kind of mentionable widespread foothold.
This slower approach is understandable because businesses, regardless of size, are responsible to answer for the directions they take their internal processes. A wrong turn, in today’s tumultuous and accelerated business marketplace, often spells disaster, especially when the development times and return on investment seem to show up in slow motion.
While it’s exciting to see new startups and even large brands put new tech gear on the market, the shift that is happening now is representative of what will actually work–and that is AR overtaking VR because the development of AR is happening for mobile applications and current file conversions, and it offers a clearer line to use cases across multiple industries. VR might be mainstream, but AR is global, with a global market valuation of over $3 billion by 2021.
