How to Create Google My Business Posts That Get Results

Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.

Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your rankings.

With so many features, working with GMB can get overwhelming.

One feature worth using: Google My Business Posts.

Posts give you the ability to promote your brand, services, products, events, and offers.

GMB posts are displayed at the bottom of your Google My Business Knowledge Panel and are a great way to show off what your business has to offer.

Get Familiar with the GMB Posts Policy

Creating posts are fairly easy to do, but before you make posts, it’s important that you are familiar with Google My Business Posts content policy.

You want to make sure that you know what is and what isn’t cool when it comes to posts.

If you violate GMB posts policies, your post will get rejected and you won’t be able to publish it as-is.

How to Create a GMB Post

To create a post, simply log in to your GMB dashboard and on the left side you will see a link to posts:

If this is your first time posting, you will see a screen that looks like the one below and you will click on the Create your first post button:

From there a post pop-up will appear and you can scroll to select the type of post you’d like to create:

The Types of Posts You Can Create

Google gives you a variety of posts you can create. Here’s an overview.

COVID-19 Update

COVID-19 Update posts let customers know about changes to your business due to COVID-19. (Hopefully, this will not be a permanent Post option, but for the time being, it is what it is…)

Add Offer

Offer posts are great if you have a special offer going on at your business that has a time limit.

In these types of posts, you can put a start and end date, add a headline, description, and even disclaimers (i.e., “limit one per customer”). These posts will stay live during the offer period.

Read more: www.searchenginejournal.com