How to Create More Time and Money to Grow Your Small Business, There are three clear and focused choices every entrepreneur must make.

To grow a small business, you have to figure out how to protect the time and money you have and make sure that you only spend it on the activities and resources that will get you closer to your goal. We are sure you have found yourself asking questions like:

• Should I do this marketing campaign?
• Should I buy this advertising spot?
• Should I go to that networking event?

It often feels like a stab in the dark when you are choosing which opportunities are worth it and which are actually going to be a waste of your resources. To make informed decisions, you need to make three clear and focused choices, and then use them as a filter every single time you are considering spending a minute of your time or a dollar of your money.

1. What do you do?

Most business owners think that when the going gets tough, they have to change their products or services. It’s a common knee-jerk reaction to waning sales that actually slows growth even more. When you change your products and services, what your company does becomes less clear to customers, which makes it more complicated for them to buy. This means lost opportunities and fewer sales.

By being laser-focused, you get really good at what you do and also build a name for yourself based on the credibility and momentum that many years in business brings. When you constantly change what you do because you think it will meet the needs of the market or your customers, you are actually decreasing your chances of growth. Businesses that have a very clear “what” and stick to it for the long term grow faster than others who make changes to this core element of their business.

Read more: https://www.entrepreneur.com/article/346826