How to get a strong content creation strategy
How to get a strong content creation strategy
Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark.
Steps For Creating A Content Strategy
The Content Marketing Institute (CMI) conducted research and found out that 61% of B2B businesses and 67% of B2Cs lack a documented content marketing plan. Mentioned below are a few tips for stepping up your content creation game:
1. Create a content mission statement. The first step to building a solid content marketing plan is to lay down your content marketing mission statement. The statement is there to remind you of your priorities so you can stay focused on them. The statement should define your target demographic, the type of content you will generate to reach those consumers and how your content will add value to your audience.
2. Determine your company goals. After planning the mission statement, it is time to analyze what the strategy has to offer your business. Your business goals come in here. Revenue generation is a must for the sustenance of your business. Making more sales and gaining traffic can be a few goals to foster revenue.
3. Define your key performance indicators (KPIs). It is time to quantify your goals by setting KPIs for your content marketing strategy. The performance indicators will serve as a yardstick for gauging the achievement of your goals. KPIs may include targets related to revenue, SEO, traffic and sales, among others.
4. Set time-bound performance. Decide the time frame within which you intend on achieving your revenue or sales target. It can be within a month, quarter or year.
