How to Leverage Twitter to Grow Your Brand and Find New Clients

These two aspects of the popular social media platform can help you grow your business.

Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated and misunderstood social networks among professionals and businesses. Anyone looking to grow their brand and find new clients should be able to get value out of Twitter.

In particular, the following two overlooked aspects of Twitter help make it one of the best platforms for any type of company to improve their marketing:

1. Twitter is a real-time search engine.

Perhaps more than any other platform, Twitter is plugged into the present. The short-form, written nature of the content on Twitter means that people are constantly sharing what they think about TV shows, conferences, product launches, etc., literally as they are happening.

From a marketing point of view, you can use Twitter to gauge market sentiment and find new clients by searching for keywords and phrases relevant to your brand or industry. For example, if you’re a real estate agent, you can search for phrases like “moving to (insert your city or neighborhood here)” or “looking for a realtor in (insert your city or neighborhood here).”

You can also see what customers have to say about your brand or competitors and use that information to grow. For example, if you see someone complain about a competitor on Twitter, you can swoop in to offer a way to remedy the situation for that client.

2. You don’t need a large following to be effective.

The real-time nature of Twitter, along with the fact that you can see and respond to any public conversations, means that you don’t need a large (or any) following to be effective. On LinkedIn and Facebook, your ability to interact with others through a brand channel is limited, whereas on Twitter you can more easily engage directly with potential clients you find when searching for relevant conversations.

Read more: https://www.entrepreneur.com/article/341899