How To Manage Startup Launch Without Losing Momentum
How To Manage Startup Launch Without Losing Momentum. Sustaining startup momentum is about working relentlessly towards a vision on a journey filled with ups and downs where the goal is to increase the successes and minimize the losses. Here are 4 ways for managing startup launch and growth without losing momentum.GETTY
Launching a startup can take months of preparation. A lot of time is invested in customer interviews, building a prototype, gathering and implementing feedback, running pre-launch campaigns, meeting investors and the list goes on. All of this work can quickly go down the drain if you’re not prepared for the punches when things don’t go as planned.
I witnessed many entrepreneurs quit too soon not because of a failed launch or limited resources, but mainly because they failed to keep the momentum going. When momentum is based on successes or failures, both the highs and the lows can be harmful to the team and the business.
Sustaining startup momentum is about working relentlessly towards a vision on a journey filled with ups and downs where the goal is to increase the successes and minimize the losses. Here are 4 ways for managing startup launch and growth without losing momentum.
1. No Expectations
Excessive excitement and short-term expectations are two of the biggest factors that can cause momentum loss. Defining and preparing for the worst-case scenario is a good first step in avoiding a sudden loss of interest in the business due to poor performance.
Not setting expectations at all is unrealistic. After all, entrepreneurs are investors and an investment is expected to have some sort of return, positive or negative. Setting high expectations is what might kill a startup, instead, divide big goals into small achievable milestones.
2. Set Small Achievable Goals
Success is the sum of small wins. In a startup, this can mean focusing on acquiring the first 10 customers, releasing the first version of the product with only the core features, finding the highest converting acquisition channel by dividing the marketing budget into small investments in different channels, building a list of 20 beta testers, etc.
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