4 Ways To Maximize Your Social Video Ads

With the right tools and a focus on optimization, you can have more mileage out of your social video ads.GETTY

Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads.

A stunning 93% of brands have landed a new customer because of a social media video. No other marketing method or tactic I’ve heard of can claim performance like that. 

While social media advertising is crucial for small businesses, it’s no small undertaking. Leaders need to understand what video content works best on each platform; what type of videos convert; and above all, how to cost-effectively create the professional, conversion-optimized videos viewers want.

With their behemoth-sized budgets and staff, it’s easy for big brands to craft great social video ads. But what’s a small business with a small budget and a small team to do?

Let’s look at a few ways small businesses can get the most out of their social video ads — without breaking the bank:

1. Emphasize Relevance

Do you hop on Facebook or Instagram to watch videos that aren’t relevant to you? No? Neither do your customers.

Nearly half of consumers say they expect video ads they see to reflect products they either already own or are interested in. Regardless of where they spend time online, they’re only interested in videos tailored to who they are and what they want. 

Instead of investing all of your time into your video’s content, focus on how your audience will relate to it. The key here is to create videos that speak directly to your target market. 

If you’ve researched your market and your ideal customer, you may already know your target’s problems and how your product solves them. If not, chat with your customer service and sales teams. Take notes on your target audience’s desires, pain points, behaviors and unanswered questions. 

If you’re still missing key targeting details, run an incentivized survey. Set up a focus group with representative participants to uncover their passions and goals. 

The more intimately you know your audience, the

Read more: https://www.forbes.com/