How to Succeed With LinkedIn Ads. Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency.

AJ shares how to create and customize LinkedIn ads for different audiences. You’ll also learn about LinkedIn’s different ad formats and more.

Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

Benefits of Running LinkedIn Ads

If you find that your B2B brand has scaled as far as it can with Facebook ads but is looking to do more with its advertising, LinkedIn is the answer.

People tend to spend less time and have more focus on LinkedIn than on Facebook, where they might just be looking to catch up or see what’s going on with their friends. Whether LinkedIn users are looking to have a specific conversation or were prompted by an email to accept a connection request, they tend to approach the site with a purpose in mind.

This means two distinct things to LinkedIn advertisers. Your LinkedIn ads should cut straight to the point. There’s no need to write long posts looking to draw people into your creative or copy. And your ads don’t totally saturate your audience after only 3–10 days. If you launch content on LinkedIn, it can live pretty nicely there for about a month without needing a refresh.

While there’s almost no organic reach on Facebook anymore, LinkedIn is one of the few social platforms that actually encourages users to create and publish content on its site and assures that it will be seen and shared. LinkedIn isn’t very forthcoming about their user activity data, but does report that on average, people spent 30%–40% more time on their LinkedIn news feed in 2018 than in previous years.

LinkedIn is the easiest network in the world on which to go viral. This is because anytime someone comments, shares, or engages with a LinkedIn post, it immediately goes to a portion of their network. The more people who are interested in and involved with your content, the further it will reach organically.

Businesses That Should Consider LinkedIn Ads

Advertising on LinkedIn isn’t for everyone. The biggest complaint about LinkedIn ads is they’re expensive—$6–$9 per click on average. In some cases, the price point can even reach up to $20 per click. You either have to have a very efficient funnel or make a lot of money on the back end to justify this cost. This factor alone disqualifies quite a number of different companies from advertising on LinkedIn. It can be a waste of money.

Three different segments are the ideal LinkedIn advertiser:

Leads With High Lifetime Value

LinkedIn ads are great for businesses that generate leads with a high lifetime value. To illustrate, closing a deal with a client that’s worth $15,000 or more is considered a high lifetime value. This mostly involves B2B brands, but there are certainly B2C use cases for this as well.

Source: https://www.socialmediaexaminer.com/how-to-succeed-with-linkedin-ads-aj-wilcox/