Important Marketing Trends in 2020
Important Marketing Trends in 2020
Are you ready to embrace the trends to create a competitive edge for your business?
Driving organic traffic to a website is one of the biggest challenges modern entrepreneurs face. The online search ecosystem changes at a rapid pace and keeping up with these changes can be difficult. Staying “in the know” regarding marketing trends is crucial when trying to create a competitive edge for your business.
Google is responsible for approximately 94 percent of all organic traffic. Failing to keep an eye on the changes this search engine juggernaut is making to its algorithms will come back to haunt you. Here are some of the most important marketing trends you need to embrace in the coming year.
The BERT Algorithm Upgrade
Google crawls millions of websites in an attempt to answer search queries consumers input into its system. This search engine uses a very sophisticated algorithm to both crawl websites and ranks them based on the content they contain. While most marketing professionals and tech-savvy entrepreneurs are familiar with Google’s algorithm, many of them fail to realize it has undergone a significant update recently. The Bidirectional Encoder Representations from Transformers (BERT) helps Google understand search queries better.
In short, BERT provides guidance when it comes to interpreting nuances of the written word. So, what does this mean for business owners and marketing professionals? Basically, this algorithm update will force entrepreneurs to focus less on keywords and more on creating custom content for their target audience. Google will use BERT to better understand the content on your website and how it relates to a consumer’s query.
The Power of the Featured Snippet
Answering consumer questions quickly and correctly is the basic mission statement of Google. When questions are asked in Google Search, a featured snippet will usually pop-up. This snippet is a block of text that appears above the search results. Getting your website in this coveted spot will require you to adopt a new approach to how you devise content.
