Influencer Marketing is Exploding on LinkedIn
Influencer Marketing is Exploding on LinkedIn
Actually…don’t do for the gram. If you’re selling to other businesses on social, better turn your attention (and resources) to this plaform instead.
Your Instagram feed may be flooded with well-lit, expertly edited millenials and Gen Zers hashtagging and hawking ultra-high rise leggings, home goods, and weight-loss teas–but they’re not the only ones driving revenue on social.
B2B influencers–well-respected thought leaders associated with specific brands–are also leveraging social platforms to generate leads and sales for companies. But rather than relying exclusively on Instagram or Facebook, 94 percent of B2B influencers are using LinkedIn to share ideas and compel others to take action.
LinkedIn is extremely popular with B2B influencers because it’s where highly educated professionals in upper management (directors, vice presidents, and C-suite officers) spend a lot of their time–and execs are using the platform to help them gather information before making buying decisions.
Research shows that these audiences want to read a lot of content (10 pieces on average) before they’ll finalize any purchase for their company.
Because Linked in makes it simple to create and disseminate content among a professional network, B2B influencers and the brands behind them are leaning into the platform. At my content marketing company, Masthead Media, we are too! We strongly recommend that both our B2B and our B2C clients utilize many of LinkedIn’s features, and we’re active on it ourselves.
Need a little more convincing to create a LinkedIn influencer marketing strategy? Here are four reasons why it’s a great investment of your time and resources.
A Platform Supporting Community
LinkedIn is built with features that allow people who don’t already know each other (or only in a limited capacity) to form genuine connections. The platform recommends connecting with certain individuals not only based on the number of mutual connections but also related companies, schools, or professional backgrounds.
If your company’s thought leaders become proactive about sending connection requests, posting content and updates, and participating in LinkedIn groups, they can grow their networks fairly quickly–widening the audience that will see their articles and posts.
