Investors are browsing for Chromium startups

A few months ago, we declared that “browsers are interesting again,” thanks to increased competition among the major players. Now, as more startups are getting onboard, things are getting downright exciting.

A small but growing number of projects are building web browsers with a more specific type of user in mind. Whether that perceived user is prioritizing improved speed, organization or toolsets aligned with their workflow, entrepreneurs are building these projects with the assumption that Google’s  one-size-fits-all approach with Chrome leaves plenty of users with a suboptimal experience.

Building a modern web browser from scratch isn’t the most feasible challenge for a small startup. Luckily open-source projects have enabled developers to build their evolved web browsers on the bones of the apps they aim to compete with. For browsers that are not Safari, Firefox, Chrome or a handful of others, Google’s Chromium open-source project has proven to be an invaluable asset.

Since Google first released Chrome in late 2008, the company has also been updating Chromium. The source code powers the Microsoft Edge and Opera web browsers, but also allows smaller developer teams to harness the power of Chrome when building their own apps.

These upstart browsers have generally sought to compete with the dominant powers on the privacy front, but as Chrome and Safari have begun shipping more features to help users manage how they are tracked online, entrepreneurs are widening their product ambitions to tackle usability upgrades.

Aiding these heightened ambitions is increased attention on custom browsers from investors. Mozilla  co-founder Brendan Eich’s Brave has continued to scale, announcing last month they had 5 million daily active users of their privacy-centric browser.

Today, Thrive Capital’s  Josh Miller spoke with TechCrunch about his project The Browser Company which has raised $5 million from some notable Silicon Valley operators. Other hot upstart efforts include Mighty, a subscription-based, remote-streamed Chrome startup from Mixpanel founder Suhail Doshi, and Blue Link Labs, a recent entrant that’s building a decentralized peer-to-peer browser called Beaker browser.

Read more: techcrunch