Is it time for a social media makeover? 6 tips to build your brand
Is it time for a social media makeover? 6 tips to build your brand
BIGTUNAONLINE / SHUTTERSTOCK
The other day someone I know in real life to be smart, vibrant and multi-faceted tweeted that his Twitter account was 10 years old. While I admired his impressive social media anniversary, I racked my brain to try and remember the last time he’d shared anything other than a random sports meme or a vitriolic rant about the drivers he encountered on his morning commute.
I also wondered why then he kept up his Twitter account at all, since to the uninitiated this smart and multi-faceted human doesn’t come across as smart — much less as successful — as he is in real life.
In the past few years, social media has taught us that it’s entirely possible to hold an esteemed political office without any obvious social media strategy. For the rest of us who are either building our networks or hoping to connect with like-minded professionals, there needs to be some sort of plan driving our online connections and interactions.
Don’t wait until it gets stale: Bruce Mendelsohn, Principal of The Hired Pen, a digital marketing and communications consultancy, shared some advice he offers his own clients. “I advise my clients to update (change) their social media profiles as often as they change batteries in their smoke alarms,” or about every six months. In that way, you’re sure that people won’t tune you out or think your content is no longer relevant.
As Mendelsohn explains it, “Most people are still trying to understand that consistent social media monitoring, auditing and makeovers are essential to protect their personal brand and/or their business brand. This is increasingly essential as lines between the two grow increasingly blurry.”
Mendelsohn shared six of his top social media makeover tips to make sure your streams are not only relevant but are also helping to build and not distract from your brand.
