Meta Tags Are Still Relevant to SEO

If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results.

Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner much attention. They don’t directly impact Google SEO rankings, but they can still impact a site’s SEO, so it’s important to understand how this happens, which meta tags matter and how to maximize them.

Here’s why meta tags can still boost SEO on your site.  

1. They affect Google’s indexing of your site. Meta tags allow Google to understand the content of your pages so they can appear in relevant searches.
2. Meta tags can boost your keywords ranking. When you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results, which can help you get noticed.
3. The right meta tags can influence user experience. Tags create an expectation for the user that your website should meet or, ideally, exceed. Meta tags can also make it easier for people to find exactly what they are looking for on your site, which reduces frustration.

Meta tags are especially relevant when you realize that 93 percent of online experiences begin with a search engine. If you want to increase your website views and SEO ranking, it’s a good idea to utilize meta tags.

Potential Meta Tags to Use

There are many places where you can embed meta tags on your site, but these five are starting points that can help provide the best ROI for your time and effort.

1. Title Tags: These critical tags become the text displayed above the description of your page in the Search Engine Results Pages (SERPs) and serve as a preview of your website. Ideally, every page of your website should have a unique meta tag.

Read more: https://www.entrepreneur.com/article/344233