Motivate Your Team With Inspire Theme
Motivate Your Team With Inspire Theme
Setting goals is key to business success, but teams often just focus on the numbers. Instead, create a theme that gives meaning to your achievement.
Many teams hire me because they want to grow faster. They are highly motivated, but they typically lack the experience, structure, and discipline to determine how to implement their strategy. As an outside set of experienced eyes, I can often see obstacles more easily than they can.
One common situation is that leadership teams have set many financial and performance goals, but the rest of the teams continually fail to meet these targets. The targets–revenues, gross margins, units shipped, conversation rates, and billable hours–are good, but they haven’t wrapped these targets into a story that offers inspiration and meaning behind the success to the team.
What they’ve failed to do is provide a theme to the goals. A theme demonstrates how the targets tie into the organizational purpose and it helps them see how the success of their team can make a clear impact. A good theme has a few parts. Here is a process I use to elevate my objectives to be more than just a set of numbers.
1. Know your purpose.
Before you can create a theme, you need to know your purpose. Why are you in business? What differences do you want to make in your customers’ lives? A good theme will connect to some aspect of your why and show that when you achieve your targets you will be closer to realizing that purpose.
2. Select your priorities.
It’s important to build your theme around your priorities. The key here is focus. Select just a few things to prioritize and make it clear that everything else is a back burner item during this time. You can’t be highly successful if you’re doing too many things at once.
