PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of record
PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of record
The two shops will handle media and creative, respectively, following separate reviews, sources say
As Pinterest expands after going public this year, the company hires Mediahub and 72andSunny as its agencies of record Credit: Pinterest
Pinterest has selected Interpublic Group of Cos.’ Mediahub and MDC Partners-owned 72andSunny as its respective media and creative agencies of record, according to three people close to the business.
A spokeswoman for Pinterest told Ad Age in an email last week that “we’ll be in touch shortly with some additional information” on the appointments. After a follow-up inquiry, the person then said the company is “not commenting.”
According to one of the people close to the matter, the decisions follow two separate reviews.
Pinterest hired its first media agency of record, Giant Spoon, in 2017. It is unclear if the agency, which did not immediately respond to a request for comment, is still working with the social media company, or competed to defend the account. According to two of the people interviewed for this story, 72andSunny is Pinterest’s first creative agency of record. The company had previously handled creative work in-house.
Founded in 2010, Pinterest went public on the New York Stock Exchange in April of this year. Last month, after reporting third-quarter revenue of $279 million—missing Wall Street analysts’ expectations of $282 million—the company’s stock dropped around 24 percent.
According to Kantar estimates, Pinterest spent only $4.4 million on measured media in the U.S. in 2018 but $7.6 million in the first half of 2019. Last year, the company spent just under $2 million in the first half of the year, per Kantar’s research.
