Pinterest Search Trends for Fall 2020
Pinterest Search Trends for Fall 2020
Pinterest published its latest seasonal report on search trends showing which topics are seeing a spike in user interest.
Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020.
Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year.
Social media marketers can use this data to help guide their efforts throughout the rest of the season.
Pinterest calls this particular season “back to life,” saying autumn is like a second new year:
“Each year, the start of September and the beginning of autumn is seen by many people around the world as a ‘second new year’.
It’s a time when making small improvements, resetting goals and habits, and starting a fresh drive to create healthy routines feels more achievable and more personal than New Year’s resolutions.”
With that type of forward-thinking outlook, perhaps its no surprise that searches for “positivity” are among the top trends (up 64%).
“Pinners continue to reflect on personal growth, improvements and mental wellness, with significant spikes in ‘positivity’ in particular (+64%*). Life goals and travel plans have been replaced with personal projects – whether it’s home improvement or self-improvement.”
Fall 2020 is different from previous years, Pinterest notes, as more users are looking for inspiration within the home rather than outside the home.
Staying indoors and avoiding large gatherings is still what top experts recommend right now, which is reflected in Pinterest’s search trends reflect.
That’s even more of a reason to browse through this data – what would have worked on Pinterest at this time last year might not be what users are looking for this year.
With that said, let’s look at what’s top of mind for Pinterest users in fall 2020.
Pinterest Search Trends by Demographic
Pinterest breaks down its search trend data into two demographics:
- Gen Z: Defined as users aged 18-24
- Millennials: Defined as users aged 25-44
Read more: searchenginejournal
