Q&A Videos to Build Trust in Your Brand

Video marketing continues to be a huge thing in 2020, for obvious reasons.

There’s nothing quite as eye-catching as a high-quality video, and marketers can reap many benefits by repurposing video content across multiple platforms.

In fact, it’s expected that 82% of all consumer internet traffic will be videos by 2021.

This means that there are tons of opportunities for marketers, SEO professionals, and business owners to get creative with their video content.

In this guide, you’ll learn how you can go about creating compelling videos – Q&A videos, to be specific – to wow your followers, build brand trust, and attract more traffic to your website.

Why Create Q&A Videos?

Question and Answer (Q&A) videos are helpful for when you want to answer common questions your audience may have about a particular topic.

You might create a Q&A video to share directly with your social media followers, add to a FAQ page, or even include in a Facebook Ads campaign.

There are many benefits to creating Q&A videos for your brand (or your clients).

With Q&A videos, you can:

• Target long-tail keywords by addressing common questions and including your video in an optimized blog post.
• Land featured snippets through targeting question-like keywords and optimizing the video’s landing page.
• Rank on YouTube by optimizing your video for searchable keywords.
• Add value to your FAQ pages to help visitors better understand your brand, products, or services.
• Add variety to your social media marketing by mixing up the types of content you share and encouraging followers to engage.

Below, I walk you through how to make compelling Q&A videos that not only help you attract organic traffic and provide value to your audience, but also draw in traffic from a variety of marketing channels.

Read more: https://www.searchenginejournal.com/how-to-make-qa-videos/353832/