7 SEO Digital Marketing Trends for 2021

Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers.

Businesses often forget why they are in business and who benefits from their services. They often give SEO a short shut-eye and move on to the next fad. This is detrimental to your online success.

Undoubtedly, in a world where over 4.5 billion people are internet users, digital marketing is one of the most potent marketing forms in our era. Moreover, most of the world’s internet traffic is generated via search engines. Thus, if you want a relevant business, SEO is the only way to online success. Additionally, 82 percent of people who implements SEO-based strategies find it very effective.

With all those facts in mind, let’s look at some of the most popular SEO trends for 2021.

The Dawn of AI

There is no denying that artificial intelligence (AI) is growing at a rapid pace. Today, marketing and sales are prioritizing AI higher than any other department.

A recent study found that initiatives related to data science and machine learning ranked the 8th priority among the 37 technologies studied.

Another similar report indicates that the AI industry is on track to become a $118 billion industry by 2025.

Through AI’s power, it is possible to create more relevant content and maximize link building opportunities.

Local SEO

Local search engine optimization is important, even if you serve a small local market. If you are not in the top 1 to 6 listings in your area, you need to drive traffic to your site by expressing your expertise in the area. One of the best ways to do that is to get listed in area-specific directories.

The tremendous importance of Google’s mapping feature can’t be overlooked. In addition to basic search results, Google offers Google Maps, in which you can search for a particular location and get directions. Local SEO is important because people are increasingly using Google to find local businesses rather than traditional search.

According to Chatmeter, the search for keywords “near me” and “tonight/today” increased by 900% in the past two years. Mobile searches for “open now” grew 200%. Additionally, local search is one area where 46% of the search engine users choose to click on a local business once they’ve found it. Get listed in these maps, and you stand a good chance of gaining new customers.

There are many ways to increase your local SEO; here are some tips:

1. Optimize your website for mobile devices and voice search.
2. Find and capitalize on local keywords.
3. Use online business directories.
4. Watch local events and develop content around it.
5. Create or claim your Google My Business.

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