Top 8 SEO Trends In 2021 That You Cannot Skip Reading

Exponential growth can be seen in the trend of adaptation of the online mode of business by the majority of organizations across the globe. Within a decade a great change has been witnessed in the customer shopping behavior and preference as this fraternity has also shifted to the online mode. A combination of these two conditions makes the internet the greatest marketplace being operated on the globe presently.

There are sellers, there are buyers and to connect them, there are websites, social media platforms, blog sites, and e-commerce platforms. To make these buyer-seller interfaces discoverable amongst the vast ocean of competitors and other businesses over the open-source platform, SEO is the most widely adopted strategy. Search Engine Optimization is the most popular practice of increasing traffic on websites and e-commerce portals both qualitatively and quantitatively providing a greater level of brand exposure.

With the development of technology and IT trends, the scope and preference of marketers of SEO are also increasing significantly. The following few statistics of 2020 can demonstrate the fact of how SEO was intensely adopted and is one of the most reliable tools for marketers nowadays –

• 53.3% of website traffic came from organic search. A small fraction of 53.3% of 4.66 billion internet users makes a great crowd base to explore for any business at launch or even medium scale of the business development phase.
• 92.96% of global web traffic came from Google Search, Google Images, and Google Maps this year. This is the googling tendency of the netizens which can be helpful for your business as well.
• 60% of marketers said that inbound approaches like SEO are the greatest source of quality leads with a 14.6% deal closing rate. This is much higher than any type of traditional marketing approach.
• 28% of the searches made for local businesses have resulted in a sale.

The stated figures clearly demonstrate the fact that the SEO aspect has dominated the industry very effectively and so will the trend continue in the upcoming years as well.

Let us know what exactly are going to be the SEO trends in 2021

1. Increase in the dependency on Artificial Intelligence

The algorithms of Artificial Intelligence-based SEO tools are going to enhance the accuracy and precision in keyword research, competitor analysis, insight research, and all aspects necessary to help marketers expedite the process.

2. Voice Search Technology will take the lead

People are going to be more dependent on Alexa and Siri rather than typing on the Google Search Box. Hence, focus on conversational keywords and building pages to answer FAQs is going to be very much necessary.

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