How SEOs Can Work with the Sales Team to Drive Business Growth

Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration.

We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos.

In fact, many organizations still function this way.

But why?

At the end of the day, there is no major difference between marketing and sales.

We share the same primary goal – to drive business growth.

Therefore, it’s in marketing’s best interest to help sales and in sales’ best interest to help marketing.

SEOs & Sales Team: How to Better Work Together

While there are many ways that marketing and sales can work together so that both teams are better at their jobs and generate more revenue for the business, this post will focus on one specific marketing strategy – SEO.

Let’s jump into some of the ways that SEO professionals can work with sales teams to drive business growth.

Whether you’re an SEO working in-house or at an agency, these simple methods will help improve your strategy.

1. Reach the Right Audiences

A good SEO strategy takes more than increasing website traffic – it requires getting your website in front of the right people.

This is where SEO pros and sales teams must work closely together to help drive business growth.

Yes, keyword research is essential to build a solid foundation for any SEO strategy.

You can spend hours upon hours doing keyword research – uncovering every term with search volume, doing competitive research, digging through Search Console reports for longer tail queries, etc.

But having direct input from the sales team is what will take your SEO strategy to the next level.

Get feedback from the sales team to verify keyword priorities and uncover potential gaps in your roadmap. And do this regularly!

Remember, sales folks are talking to prospects and customers every day.

Read more: searchenginejournal