Social Media Agency Revolutionizing The Marketing Landscape
Social Media Agency Revolutionizing The Marketing Landscape
Founders and Partners of influencer and social media agency LMS. From left, Kelli Reyes, co-CEO, Denise Lambertson, chairwoman, and Tim Lambertson, co-CEO.LESLIE HASSLER, 2019
Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?
LMS, an influencer and social media agency, founded by Denise Lambertson, chairwoman, with partners Tim Lambertson, co-CEO, and Kelli Reyes, co-CEO, has proven that influencer marketing is providing the startup community the power to reach a larger audience.
What sets LMS’ strategy apart from other agencies is the fact that all three partners’ experience in the entertainment industry before starting the agency has driven their business decisions.
Before introducing brands to influencers, the product has to align with the influencer’s values and a product that they will actually use. The endorsement of products from the influencers needs to be authentic.
Established in 2009, LMS operated in the influencer marketing space before the term was coined what it is today.
According to Influencer Marketing Hub, just in the last 12 months, 320 new influencer marketing-focused platforms and agencies entered the market, and the 2019 industry is estimated to have reached $6.5 billion.
For LMS, it has over 35 thousand influencers in its network, and in 2019 alone, its influencer campaigns have generated over 30 million impressions and 1.3 million engagements.
“We quickly realized that influencers were not willing to work with brands who did not have a well built out social media account, specifically on Instagram,” Tim explains. “Instagram was a validator for the quality of the company. We started hiring and building out a social media team.”
JOSEPH BRADLEY, 2019
