Jumpstart Your Social Media Marketing for 2021

So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along.

In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the pandemic.

To make things clear, I’ll go through a hypothetical about how a new company that’s developing a social media marketing strategy.

Keep in mind: for the most part, this article will focus on organic, rather than paid, strategies. I’ll cover paid strategies in a different article.

Green Cali

The hypothetical company is named Green Cali. It sells surfboards in my own stomping grounds of California.

Moreover, Green Cali is environmentally conscious. The company donates money to programs that clean beaches and help the environment.

So how should that company launch its social strategy?

Read on.

It Starts with Personas

The first thing Green Cali needs to do is create personas.

What are personas? They’re fictitious representations of actual customers in the company’s target market.

A typical persona in the market for surfboards would include a young male who lives in California and loves surfing.

But that’s just one persona. In reality, Green Cali will need to come up with at least a few of them.

Demographics

Next, Green Cali needs to gather demographics on its potential customers.

Fortunately, I know quite a bit about the demographics involved here because I’m a surfer myself.

About 70-80% of surfers are male. They range in age from 13-49 years old. They also live in coastal communities.

So those are the folks that Green Cali needs to target in its outreach efforts.

Platforms

There are plenty of social media platforms. Where should Green Cali focus its efforts?

Surfers tend to hang out on YouTube, Instagram, and Facebook. Those are the three channels where the company should gather a following.

Fortunately, those three social media sites give the company plenty of opportunities for different types of content.

What to Post?

So what kind of content should Green Cali post on social media?

One option: videos of wipeouts.

Yep. Those go over well within the surfing subculture.

Another option: instructional videos. That’s a great way to reach newbie surfers.

Green Cali could also post top surfing clips. That will raise engagement.

Finally, the company can post videos about surf-related products.

Read more: https://www.business2community.com/