Social Media Messaging for Success on Every Platform

There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform here.

To date, there are 3.8 billion active social media users.

That’s a ton of people (more than half the world’s population!).

Which gets us thinking, “social media is a huge platform to market our brand.”

But wait. 

Stop right there.

A sentence like that could be the reason you’re not succeeding on your social platforms.

Because the truth is, social media isn’t a single channel.

It’s made up of separate, individual platforms with different audiences.

And each audience has its own unique desires, habits, and goals.

So the next time you’re thinking of copying your FB post and pasting it on LinkedIn…

…don’t do it.

To succeed in social media marketing, you need to deeply understand each platform’s audience, then craft a unique message that speaks to them.

Ready to do that now?

Let’s dive in.

Understanding the Audience of Each Social Media Platform (Plus: What to Do to Reach Them)

Think back to the past.

I mean, way back. Before you were a marketer, entrepreneur, or educator.

Which social platform did you use?

Facebook, maybe, to keep up with your friends’ vacation news.

Or Instagram, if you love visual art.

Or maybe it was Pinterest, especially if you’re the creative type searching for inspiring ideas.

And when you started looking for a job or business contacts, I bet you signed up for LinkedIn.

See?

Not all social platforms are created equal.

Here’s how they’re unique.

1. Facebook

Facebook is the largest social platform with over 2.7 billion users.

But way back, before the hype and lawsuits and ads, it was a tiny site built to connect Harvard students and alumni.

This means it’s a platform founded on the goal to form meaningful connections with other people.

In fact, it’s #1 mission is: to bring the world closer together.

Here’s another stat that proves Facebook is a platform for connections:

Eighty-eight percent of Facebook users go on the platform to keep contact with family and friends.

Read more: www.searchenginejournal.com