‘Sorry, no one is reading your blog’

Last week, I attended a conference in Denver, Colorado. I heard Ryan Deiss talk about digital marketing while snow accumulated on the Westin window sill.

Street Cred

Deiss is the founder and CEO of DigitalMarketer.com, Rivalbrands.com and Plattr.com. He is the author of “Invisible Selling Machine” and “Digital Marketing for Dummies.” Deiss hosts the largest digital marketing conference, “Traffic & Conversion Summit.” His company has trained over 126,000 digital marketers, including professionals from Uber, Hubspot, The Economist, and Dun & Bradstreet.

Deiss’ talk focused on unpopular marketing trends. Here are some noteworthy comments from his presentation. In 2019 digital outspent traditional marketing dollars for the first time. Although only 9% of purchases were made online, 96% started with an online search.

Content marketing trends

According to PewResearch.org, there has been no notable growth in content marketing in the last two years, time spent on websites has declined, and social media is preferred as a pathway for news. Content marketing is 50% less effective than it was only three years ago. In 2018, BuzzSumo’s research proved content marketing was dying.

Your blog is not a publication

Deiss says, “Exactly no one is reading your blog anymore. We write blogs for Google.”

“Every day you have a different audience,” according to Animalz.com Director of Marketing Jimmy Daly. “Your readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve. At the moment they need an answer, they search Google and find you.”

Deiss advises, “Produce content that answers questions, then optimize it for Google. Answer obvious questions that people want to know. If you don’t have someone on your team who understands technical SEO, hire someone who does.”

Some important websites to refer to: Quora.com, AnswerthePublic.com, AlsoAsked.com, BuzzSumo.com. Deiss suggests creating the answers on video and then having them transcribed for SEO. Post these videos weekly.

Read more: https://www.ocala.com/business/20200217/sorry-no-one-is-reading-your-blog