How Startup Entrepreneurship Will Change Post-Covid-19

The pandemic caused entrepreneurs all over the world to scramble. How is startup culture going to change once this is over?

The COVID-19 pandemic caused entrepreneurs all over the world to scramble. Businesses that operated in a traditional office environment were forced to come up with a strategy to work from home; in fact 42 percent of the U.S. workforce is now working from home full-time. Those that depended on service customers in person, in some capacity, needed to figure out a way to deliver or serve digitally. And of course, many entrepreneurs had to completely rethink their budgets in response to the economic impact of the pandemic.

But how is startup entrepreneurship going to change once this pandemic is over? What does the entrepreneurship world look like after COVID-19, and what will the lasting impact of the pandemic be?

Remote Work

One of the most obvious transitions forced by the COVID-19 pandemic has been the transition to work from home. Businesses that have considered the idea of going fully remote made the full transition to stall the spread of the coronavirus, and even businesses that were staunchly against the idea of remote work have adopted a new model.

In the wake of this transition, millions of business owners and employees have discovered the benefits of remote work firsthand—whether they like it or not. Employees are benefitting from nonexistent commutes, more flexibility and free time, and more control over their work environments. They’re more productive and have higher morale. Business owners are saving money on office expenses and are seeing their businesses thrive under these new conditions even while scrambling to adopt them.

If you plan a startup to operate remotely from the start, you’ll see even more benefits, since you’ll have the advantage of planning things in advance. Accordingly, more startup entrepreneurs are going to build a fully remote model by default, hoping to see the benefits from day one.

Digital Marketing

Another lasting effect of the pandemic will be reliance on digital marketing—both for new startups and existing companies. The pandemic has proved that the best way to reach customers isn’t through traditional marketing like printed advertisements or direct mailers, but through emails, retargeting ads, PPC ads, SEO, and dozens of other digital marketing strategies.

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