Supercharge Your Business With The Power Of Potential
In today’s fluid and dynamic business environment, companies must be faster and more innovative than ever. Many are embracing new ways of doing business and moving from a traditional business strategy approach — one built on static forecasts, planning and goals — to a more agile strategy to better navigate uncertainty and respond quickly to shorter business and innovation cycles.
But to succeed in a world where change is the only constant, companies need more than just a business plan or strategy. They need to maximize their employees’ ability to perform. After all, if your employees aren’t reaching their potential, your business can’t reach its overall potential — and then it could be just a matter of time before you both start to fall behind.
The Art And Science Of Potential
Potential can be famously difficult to spot. For example, in the 2000 National Football League draft, the first quarterback selected was Chad Pennington, with the 18th pick. The next quarterback drafted was Giovanni Carmazzi, who never played a down in the NFL. Tom Brady, meanwhile, wasn’t selected until the 199th pick — the seventh quarterback selected in the draft. He lacked the size, strength and mobility of other quarterbacks— the traditional measures of potential for players at his position.
Brady, of course, has gone on to win six Super Bowls, has been named Super Bowl MVP four times and owns a slew of quarterbacking records. Many consider him the best in history at his position. Back in 2000, many teams were unable to recognize his potential, but the team that did recognize it, the New England Patriots, has been the best in the league over a 19-year span, in large part thanks to his excellence.
The takeaway: Want your business to thrive? You may need to revisit conventional measurements of potential in order to find and develop the Tom Bradys of your industry.
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