Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes. More Reasons Why Facebook will show people more reasons why a particular ad was served to them. Previously, “Why am I seeing […]
Now that everyone has a smartphone in their pocket, it is hardly surprising that the app marketis so large. Apps like Flappy Bird show that even the simplest of ideas can generate a phenomenal amount of money and interest. Meanwhile, small and medium-sized businesses are increasingly turning to apps to help them manage their day […]
Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to […]
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page. Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and […]
Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create […]
