Amazon Fresh online grocery service expands to Sacramento A delivery truck from Amazon Fresh on the streets of Seattle in 2012. Amazon Fresh, an online grocery service, has expanded to Sacramento. After delivering Whole Foods Market Inc. items in the Sacramento area for more than a year, Amazon.com Inc. is offering an additional grocery option to local customers. The […]
And It Won’t Need Cashiers to Do It The e-commerce giant could soon play a much larger role in your neighborhood. Amazon has disrupted plenty of industries over the past several years, but now it may be taking the fight to your local supermarket. The tech giant is planning to expand its Amazon Go cashierless stores to more cities […]
How To Evaluate Your Startup Idea With Simple Calculation Unit economics provides a framework for measuring the profitability of selling one unit of your solution. Knowing what it will take to profit from every transaction is key to evaluating the potential of the startup idea and the different levers that need to be focused on for […]
Platform Fintechs Are Coming – How Should Startups Respond? There’s a key new player in the global financial services space. I’ll call them the Platform Fintechs – or the “PlatFins.” Super platform technology companies (most famously Facebook, Google, Tencent, Alibaba, and their ilk) are playing an increasingly central role in the financial lives of consumers […]
How to use stories to engage, persuade, influence, and entice. Storytelling as a Marketing Strategy. Some psychologists encourage their patients to write their life experiences as stories to promote understanding and open the door for a greater sense of self-acceptance. As a marketing expert, I recommend the same form of therapy for brands. Through storytelling, a brand can bring customers […]
