Elon Musk recommends Signal over WhatsApp The owner of Tesla and now the richest man in the world bets on another messaging application. The founder of Tesla, SpaceX, and now the richest man in the world recommended to his followers through a simple and straightforward tweet that they use Signal. Signal is an instant messaging […]
Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
What Digital Marketing Will Look Like Once The Cookie Is Dead For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers […]
3 Key Signs Your Startup’s Business Plan Needs to Change No matter how thorough your business plan, some things inevitably need to change. Here’s how to know when — and how — to adjust your plans mid-stream. Pivoting is expensive, but so is making smaller changes to your business plan to address the present-day realities of your […]
Why Not Even Coronavirus Can Stop Apple’s Rise. Despite closed stores and a dragging economy, all signs still point to a strong company. I’ve been watching Apple for years. I can’t count the number of times someone has predicted its demise, only to see the company’s riches grow. Now, the coronavirus outbreak is prompting those predictions […]
