3 Critical Sales TouchPoints to Grow Your Business. Finding qualified prospects is key to growing your business. Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground? According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers […]
How to get a strong content creation strategy Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark. Steps For Creating A Content Strategy […]
6 Tools You Need to Boost Sales on Social Media The right combination will make social selling a lot easier. Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes […]
Sheet For Marketers In 2020 It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting ready to execute. This also means certain assumptions have been made with regard to the business and key functional areas. […]
As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see that decision makers are a lot younger than they used to be, as more than 70% of millennials are included in B2B buying […]
