If you often read business publications or frequent professional forums online, you’ve likely come across the abbreviation “B2B.” What is B2B, exactly? It simply means “business to business,” which refers to any company focused on selling products or services to other businesses rather than to consumers. What is a B2B company? B2B companies are supportive […]
Influencer Marketing is Exploding on LinkedIn Actually…don’t do for the gram. If you’re selling to other businesses on social, better turn your attention (and resources) to this plaform instead. Your Instagram feed may be flooded with well-lit, expertly edited millenials and Gen Zers hashtagging and hawking ultra-high rise leggings, home goods, and weight-loss teas–but they’re not the […]
How To Create Content For Instagram To Drive B2B Sales Do you know that driving B2B sales through Instagram is possible? Yes, it is. All you need is the right tactic to go about it. If you have been trying to achieve this without success, this article can help. I will take you through how […]
What is Next For Content Management Systems. Can content management systems help marketers upgrade the relevance of their content? Is the shift from content management to digital experience management a substantive step forward or alluring semantics? To help sort out the shifting landscape, I asked Michael Sullivan, CEO of the digital experience firm Acquia, for his […]
What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel […]
