The Secret Ingredient for Good Crisis Communication. How do the best leaders show up during tough times? They lead with empathy. Covid-19 has put a spotlight on how leaders communicate with their employees, customers, and communities during unprecedented times. From reporting the latest updates on national television to issuing brand statements on social media, we’re seeing leaders […]
Temporary Service Changes on Facebook Pages. Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page. If a customer visits the Facebook page of their favorite restaurant, for example, they can quickly see if it’s still offering delivery and/or pickup service. If a business is simply closed […]
The Importance of Pull Marketing in Your Strategy. Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). […]
4 Reasons Data Security Should Be a Priority for Small Businesses. Data security shouldn’t only be a concern for Fortune 500 companies. In fact, if you run a small business of your own, now’s the time to start taking it seriously. In the age of the Internet, data security is one of the biggest issues […]
How to Refocus After a Major Life Event. There are simple ways you can help yourself get back on track when life takes an unexpected turn. No matter how much we prep and plan, we will never truly be in total control of the things that happen in life. Sometimes those things can be major events that […]
