How to Make Your Product Stand Out In a Crowd. Finding ways to differentiate your products may require some additional market research and tinkering with your product development and advertising. Here are four ways to do it. As nice as it would be to come up with something that is truly one of a kind, […]
How to Know When to Mention Covid-19 in Your Marketing, Sometimes it’s better not to do anything than to be perceived as capitalizing on the misfortune of others. File this column under: “Things that should never have to be written but unfortunately there is no choice.” If I had a dime for every coronavirus email or text I […]
Essential Coronavirus Lessons for Your Company, Communicate often with all your audiences. Beware of seeming tone-deaf. If your company isn’t thinking about and taking action regarding coronavirus, you had better get started. No matter how small or local your company is, it’s crisis communications time. It’s not a crisis of your making, but it nonetheless demands your attention. Your inattention can negatively impact how people […]
Wearing pajamas is not the answer to staying productive. Maintain your Appearance While Working From Home, The way we dress impacts our performance. There is so much in this world we cannot control and one daily routine we can practice at home is getting dressed with intention. My best advice: don’t just dress from the hip up […]
Working from home with kids certainly presents a unique set of challenges, but with enough planning and structure, you can still be productive and focused. Your Survival Guide to Working From Home With Kids, Working from home, in and of itself, can present a series of challenges: new tech setups, difficulties in keeping focus and maintaining productivity, and communicating […]
