10 Ideas to Improve Your 2021 Marketing Plans Since this post won’t go live until shortly into the new year, let me break my own rule of saying “Happy New Year!” too late in the new year! But I’m like everyone, hopeful that 2021 will be a bit brighter than 2020. As we head into […]
7 Tips for Creating a Great Business Marketing Plan Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you. A marketing plan identifies your target audience, the most effective channels on which to engage with them and analytical insights that guide […]
How To Shore Up Your 2021 Business Plan A year ago, businesses around the world were looking forward to implementing their 2020 business plans — with no idea what lay on the horizon. In many ways, it seems like a year has passed in the blink of an eye as companies have scrambled to rebuild […]
Google My Business Posts: Take Your Small Business Marketing a Step Further Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted […]
The New Battles to Come Over Working From Home It’s clear that lots more people will be doing their jobs remotely after the pandemic, but who, where and how often? Figuring out what “flexible” means. Photographer: Bloomberg/Bloomberg A lot of things can be expected to go back to normal once the Covid-19 pandemic is truly over. Restaurants, cruise ships and […]
