Ambition workshop: how to craft a solid business plan When CGU Insurance launched its ABN Rescue campaign – in a bid to get small businesses back on track – Mendes saw the call-out, and asked for help. Photograph: CGU The words ‘business plan’ can be overwhelming. You might have visions of a 40-page document full […]
Looking For A Business Plan Alternative? Consider A Business Model Canvas For Startups Every startup business needs a plan—but a traditional business plan isn’t your only option. © SYDA PRODUCTIONS- ADOBE STOCK Is the thought of writing a business plan holding you back from starting a business? If you’re eager to get your business idea off […]
Crisis Management: Do You Have The Right Plan? Every day you see another business blow-up. Good crisis management is all about companies dealing with problems the right way. Most don’t. The last thing you want to do is learn how to manage a crisis in the middle of one. GETTY Good crisis management is all about […]
Learn How to Create a Marketing Plan That Works This one-hour course will show you how to convert prospects into lifetime customers. Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you […]
On Value In business school you spend a lot of time learning about the idea of value, which is surprisingly slippery — the value of a firm, an idea, a product, a service. Because of this you need a cross-section of disciplines to approximate value — marketing, strategy, statistics, law, operations, innovation, economics, and finance […]
