10 Ideas to Improve Your 2021 Marketing Plans Since this post won’t go live until shortly into the new year, let me break my own rule of saying “Happy New Year!” too late in the new year! But I’m like everyone, hopeful that 2021 will be a bit brighter than 2020. As we head into […]
4 Steps For Improving Company Culture In 2021 To succeed in business post-2020, create a more closely knit bond between employees and employers. In only a year, Covid-19 has completely changed the way we live and work. Several industries have been disrupted and forced to pivot their services. In the same vein, new service categories have emerged. However, […]
4 Digital Marketing Mistakes to Avoid in 2021 The power of digital marketing needs no mention. It’s one of the cheapest yet most powerful marketing tools that can help you reach out to your target audience and boost your sales efficiently to increase your profit. But the key to being a successful digital marketer is in knowing […]
Why Business-Technology Strategies Always Fail & How To Make Them Succeed With Incremental Steps & Reaction Management Companies spend millions trying to forecast an unpredictable future. But no one knows which technologies will be ready, which will be inadequate, too expensive, over-hyped or even a threat to a company’s survival. No one knows when market demand will […]
7 Tips for Creating a Great Business Marketing Plan Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you. A marketing plan identifies your target audience, the most effective channels on which to engage with them and analytical insights that guide […]
