“Nothing ever becomes real till it is experienced.” ―John Keats Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses? Indeed, a Forrester Consulting study commissioned by Adobe in April found that 80% of business decision makers said improving their company’s customer […]
Attracting new customers is always a complex task, particularly for companies that sell products where the competition is strong and that compete heavily on price and value-added issues. This article focuses on four strategies to help businesses acquire new customers while targeting the best cost per acquisition possible. 1. Educate top-of-the-funnel consumers. First-time buyers always […]
Whether your brand is operating on a limited budget or has deep pockets, it’s important to optimize marketing strategies in order to maintain a flourishing business. As marketers, we are always trying to be one step ahead of customers, clients and competitors. Through my company’s ever-evolving strategies and based on our experience assisting more than […]
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting […]
It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more […]
