Nowadays, it’s prevalent to see businesses planning a huge social media budget. It’s even more common to see them fail as they’re not sure of how much should they spend social media or which social media channels drive best ROI for their businesses. They treat it in isolation and sometimes not also have a strategy. […]
Towards the end of every year, we like to read all sorts of interesting stats about social media. It’s astounding how fast things can change in only a single year, and 2019 has a range of surprising statistics to reflect on. This year we’ve seen how social media use continued to grow around the world, […]
When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and quickly acquire more customers. What is Marketing Automation? In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows and strategies to attract […]
Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge. We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their biggest […]
What is interactive marketing? What are the interactive marketing best practices you should follow to drive engagement and execute effective campaigns? We discuss how you can use interactive marketing to transform your content and make each touchpoint with the user even more engaging. Today, the world of marketing is all about customers’ wants. Serving content […]
