Once on Apollo’s flight to the moon, an explosion occurred which led to a dangerous build-up of carbon dioxide in the cabin. If the system was not fixed or replaced, the astronauts would be dead within a few hours. With little time to spare, the engineers from NASA built an air filter using basic things […]
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what […]
Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration. Common uses of graphic design can be found in corporate designs in the form of […]
I’ve been considering ranking factors this year and asked several leading SEOs for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still matter, content factors may be playing a larger role. SEO Ranking Factors Evolve Search […]
Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry–the consumer’s emotional […]
