Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. In a previous article, I addressed how you can use social media to communicate during a time of […]
How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup When you’re growing your startup, there are countless things to consider – from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you’ve got to get the word […]
Why You Should Build a Personal Reputation Before Starting a Business If you’re the entrepreneur of a successful business, you’ll automatically build a reputation for yourself. But there are many advantages to cultivating a better professional reputation before you start your business in the first place. Before you start a business, you should consider building a […]
Keep The Faith In Small Business Let’s slow the roll on the demise of small business. The “death of Main Street” theme is provocative. But it’s also a seriously flawed overreaction to the impact of Covid-19, ignoring recent evidence and decades of experience. According to the U.S. Bureau of Labor Statistics, the number of business closings peaked […]
Was Quibi the good kind of startup failure Startup failure is easy to hold up as a type of martyrdom for progress, especially if the founders are starting out scrappy in the first place and trying to save the world. But heroic narrative gets complicated when the startup failure involves the biggest names in entertainment, […]
