Becoming A Better B2B Marketer In A Digitally Driven World These days, business-to-business (B2B) marketing is all about one-on-one education. Whether you are informing customers about your product or services or convincing consumers to start working with you, it comes down to establishing a relationship of trust — even after you close the deal. For […]
2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
How Marketing with Purpose Drives Business View ‘How marketing with purpose drives business‘ panel discussion on demand. Brands are playing an ever more active role in society today, but if many are to thrive over the next five to ten years, ‘purpose’ has to be embedded at the very heart of business and culture. Doing […]
‘Buy Black Friday’ Campaign Launched By Facebook To Back Small-scale Black-owned Enterprises Before The Holiday Season Facebook has started an initiative to provide its support to small-scale businesses run by black citizens as the holiday season soon approaches. This ‘Buy Black Friday’ (BBF) initiative is launched in correspondence to a Friday guide to gifting by […]
If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
