‘Buy Black Friday’ Campaign Launched By Facebook To Back Small-scale Black-owned Enterprises Before The Holiday Season Facebook has started an initiative to provide its support to small-scale businesses run by black citizens as the holiday season soon approaches. This ‘Buy Black Friday’ (BBF) initiative is launched in correspondence to a Friday guide to gifting by […]
Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. In a previous article, I addressed how you can use social media to communicate during a time of […]
How Entrepreneurs Can Harness The Power of Social Media for Good Technology doesn’t harm, but your uneducated relationship with tech does. Here is how entrepreneurs can use social media to their advantage. “Is there a problem and what is the problem?” a narrator asks his subjects, as they stare off into the distance against an […]
Keep The Faith In Small Business Let’s slow the roll on the demise of small business. The “death of Main Street” theme is provocative. But it’s also a seriously flawed overreaction to the impact of Covid-19, ignoring recent evidence and decades of experience. According to the U.S. Bureau of Labor Statistics, the number of business closings peaked […]
If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
