Here’s Why Inclusive Web Design with SEO Wins 2020 Inclusive web design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine […]
How to Market Your Brand Through Influencers. Influencers play a crucial role in consumer buying decisions, and you have the opportunity to harness that power. The number of businesses using influencer marketing is growing at a rapid pace. Two-thirds of marketers plan to spend more on influencers than they have in previous years, according to a 2019 survey conducted […]
You Don’t Have Talent for Writing Your Marketing Materials then Hire a Ghostwriter. Don’t neglect your company blog or newsletter; just outsource them to this behind-the-scenes pro. Perhaps business writing projects — like marketing copy, blog posts, newsletter stories and more — are languishing on your to do-list and the mere thought of writing scares you. Don’t be spooked. Hire a […]
5 Steps for Small Businesses to Build a Marketing Road Map. Build long-term value by connecting your tactical marketing work to strategy. Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure […]
How to Control Your Biggest Asset. In the age of AR, VR, and 3-D, we still have so much to learn, so businesses need to take ownership or fall behind. Before everything went online, content was still a buzzword. Before WordPress made it easy to build a website, in the early Web days, content was […]
