9 Skills Digital Marketing Managers Need. Want to get hired for a digital marketing manager job? Here are the skills you must have. Searching for a new job can be daunting and time-consuming. You update your resume and dust off your interview skills. You invest time and emotional energy, never knowing when you will meet your goal […]
5 Digital Trends To Pay Attention To In 2019. There are many reasons for the shift in digital trends, and you might be surprised at how these are affecting life online. The business world shifts quickly, but it can’t hold a candle to the online one. Influencers rise and fall. Social sites that seemed promising months ago sputter out. […]
The Top Marketing Trends You Need to Adopt in 2020. Marketing continues to evolve at warp speed. It’s imperative to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Marketing can alter at the drop of a hat. Strategies that exploded in popularity in past years are now being pushed […]
Metrics to Measure Content Marketing ROI. Are you wondering how to measure your content marketing ROI? You’re not alone. In 2019, most content marketers are trying to prove their return on investment (ROI) for what they’re doing. It isn’t enough to create and promote your content nowadays; you also need to measure its effectiveness. In […]
New marketing structures yet to deliver on integration. The top goal for multinational advertisers is to be able to deliver campaigns seamlessly across all channels, but new research from the WFA shows that fully integrated communication remains some way off. A report from the WFA and consultants OxfordSM – Designing for Integration: Global Marketing Communications Organisation […]
