Keywords and Digital Marketing: What Do You Need to Know? One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour […]
A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. To be fair, being a marketer in today’s world is at least partially a digital endeavor. We have […]
Digital marketing mania: A word of caution while businesses are pivoting online during lockdowns Across the nation, various stages of lockdown have returned. This has had the same effect on digital marketers like myself as it did last time: there is a sudden surge in businesses looking to see if they can start generating revenue […]
What is IaaS? How Does it Affect Your e-Commerce Site? Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you […]
Navigating Google E-A-T For SEO Success In 2021 Are you looking to truly ramp up your organic search result rankings and subsequent revenue during 2021? If so, Google’s E-A-T should be high on your digital radar. E-A-T stands for expertise, authoritativeness and trustworthiness, and the concept of rating websites is nothing new for top-level SEOs. […]
